For my Capstone Project at FIDM, I had an amazing experience collaborating and creating new strategies for the brand, Bastide.

For my Capstone Project at FIDM, I had an amazing experience collaborating and creating new strategies for the brand, Bastide.

First, my group and I looked into who Bastide should be targeting. Finding an audience of millennials and boomers who are active, live a natural lifestyle, and love investing in their self care.

First, my group and I looked into who Bastide should be targeting. Finding an audience of millennials and boomers who are active, live a natural lifestyle, and love investing in their self care.

Then, we looked into potential distribution spaces. We knew that Bastide is a small more luxury brand, so we wanted to find options that aligned with their branding but also aligned with their audience and where they are during their day-to-day.

Then, we looked into potential distribution spaces. We knew that Bastide is a small more luxury brand, so we wanted to find options that aligned with their branding but also aligned with their audience and where they are during their day-to-day.

We looked into display options and ways that Bastide could implement their story, and true aesthetic throughout the store.

We looked into display options and ways that Bastide could implement their story, and true aesthetic throughout the store.

Looking into end caps and displays that allow full branding and advertisements.

Looking into end caps and displays that allow full branding and advertisements.

We also did market and trend research on Erewhon as a whole, finding that the brand is highly talked about on social media and has a lot of viral potential.

We also did market and trend research on Erewhon as a whole, finding that the brand is highly talked about on social media and has a lot of viral potential.

Creating fun and innovative collaboration ideas as well, we decided an Erewhon Smoothie would be a great idea when Bastide launches into the store. This would help members of Erewhon become more excited and curious about Bastide.

Creating fun and innovative collaboration ideas as well, we decided an Erewhon Smoothie would be a great idea when Bastide launches into the store. This would help members of Erewhon become more excited and curious about Bastide.

Nordstrom was our second option for distribution. We had known that this is something Bastide was already considering. With the knowledge and research that department stores are at a decline recently, we recommended that Bastide starts as e-commerce

Nordstrom was our second option for distribution. We had known that this is something Bastide was already considering. With the knowledge and research that department stores are at a decline recently, we recommended that Bastide starts as e-commerce on Nordstrom, as we found these statistics telling us Nordstrom's E-comm is highly successful.

To show Bastide our vision, we also put together some mockups of what the brand will look like on the site. Also creating pop up advertisements when they first launch into Nordstrom.

To show Bastide our vision, we also put together some mockups of what the brand will look like on the site. Also creating pop up advertisements when they first launch into Nordstrom.

After analyzing Bastide social media presence, we recommended some content that they could implement to create more engagement with their audience. We pitched trendy content (using fun audios and current trends), Partnership Promotions, UGC Content,

After analyzing Bastide social media presence, we recommended some content that they could implement to create more engagement with their audience. We pitched trendy content (using fun audios and current trends), Partnership Promotions, UGC Content, and Giveaways.

Influencer Marketing is something we also took into consideration. After recommending 3 influencers we felt aligned with Bastide, we also recommended that the founder, Shirin von Wulffen, puts effort into her social media presence. After looking at S

Influencer Marketing is something we also took into consideration. After recommending 3 influencers we felt aligned with Bastide, we also recommended that the founder, Shirin von Wulffen, puts effort into her social media presence. After looking at Shirin's socials, we found that she's a very relatable, chic, mom, who we think could be an effective marketing strategy for the brand.

Also creating content for the brand, to show real examples of types of video content the brand should be posting.

Also creating content for the brand, to show real examples of types of video content the brand should be posting.

The last distribution space that we pitches was Yoga Studios. We found 2 different studios that aligned well with Bastide, Hot 8 Yoga (Based in CA), and Yoga Space (Based in NY). Then created a potential event that Bastide could do when launching int

The last distribution space that we pitches was Yoga Studios. We found 2 different studios that aligned well with Bastide, Hot 8 Yoga (Based in CA), and Yoga Space (Based in NY). Then created a potential event that Bastide could do when launching into the studio.

This was our event idea for Bastide and Yoga Space in New York. We decided to go with the studio in New York so that we could focus Bastide's East Coast presence on Yoga and Bastide's West Coast presence on Erewhon.

This was our event idea for Bastide and Yoga Space in New York. We decided to go with the studio in New York so that we could focus Bastide's East Coast presence on Yoga and Bastide's West Coast presence on Erewhon.

Displaying what the event may look like through the lens of social media.

Displaying what the event may look like through the lens of social media.