For my class, Merchandising In the Beauty Environment, our final project was to pitch a brand in a new distribution space. I chose to do La Roche-Posay in Sephora.

For my class, Merchandising In the Beauty Environment, our final project was to pitch a brand in a new distribution space. I chose to do La Roche-Posay in Sephora.

La Roche-Posay is an affordable skincare brand that is found in most drugstores. Being dermatologist approved, with a higher price range than a typical drug store brand, I chose Sephora as a great fit for the brands expansion.

La Roche-Posay is an affordable skincare brand that is found in most drugstores. Being dermatologist approved, with a higher price range than a typical drug store brand, I chose Sephora as a great fit for the brands expansion.

Why Sephora? Sephora is a well-known brand that constantly attracts new customers while also keeping loyal customers engaged.

Why Sephora? Sephora is a well-known brand that constantly attracts new customers while also keeping loyal customers engaged.

This slide of the presentation was to demonstrate what consumers love the brand La Roche-Posay and how the audience at Sephora is very similar.

This slide of the presentation was to demonstrate what consumers love the brand La Roche-Posay and how the audience at Sephora is very similar.

Also looking into potential competitors at Sephora such as, The Ordinary and The Inkey List.

Also looking into potential competitors at Sephora such as, The Ordinary and The Inkey List.

Before creating the planograms, I had to find a brand that La Roche-Posay could replace on a display. Finding that Isle of Paradise has multiple displays in Sephora, I decided to take out their section closer to the skincare section.

Before creating the planograms, I had to find a brand that La Roche-Posay could replace on a display. Finding that Isle of Paradise has multiple displays in Sephora, I decided to take out their section closer to the skincare section.

Because this was a small section within the Sephora display, I had to choose the best products to be successful in Sephora. Choosing a cleanser, moisturizer, SPF, and serums.

Because this was a small section within the Sephora display, I had to choose the best products to be successful in Sephora. Choosing a cleanser, moisturizer, SPF, and serums.

Then, I designed the fixture, including brand graphics and display colors.

Then, I designed the fixture, including brand graphics and display colors.

Finally, I put together the whole line, graphics, and colors to display the final Planogram.

Finally, I put together the whole line, graphics, and colors to display the final Planogram.